PhD from Lausanne; 18 years in applied hospitality research and former advisor to the Egyptian Ministry of Tourism.
LinkedIn ProfileDr. Amira Hassan
Academic Director
Who We Are
About the Institute
Over a decade of applied excellence in tourism and administrative education across the MENA region.
Our Vision
Vision
To be the regional reference for applied education and research excellence in tourism and administration, shaping leaders who drive sustainable growth.
Our Mission
Mission
We deliver practice-oriented programs, foster applied research, and partner with industry to shape responsible, globally-minded leaders.
Our Values
Values
Academic Excellence
Rigorous standards and evidence-based curricula that stand up to international scrutiny.
Global Outlook
Programs benchmarked against global leaders, preparing graduates for international careers.
Integrity
Transparent, ethical practices in all academic, research, and institutional activities.
Real-World Impact
Learning that delivers measurable change — in workplaces, communities, and careers.
3,200+
Graduates
18
Countries
Our Journey
Building Leaders Since 2012
What began as a single applied-training cohort of 32 professionals in Cairo has grown into a regionally recognised institute serving graduates across 18 countries. Our founding conviction — that professional knowledge must be immediately applicable — still drives every program we design.
Accredited by national and international bodies and backed by a faculty of practising industry experts, we have shaped over 3,200 careers in tourism, hospitality, quality management, and administrative leadership. Today, our graduates hold senior roles in government agencies, hotel chains, and multinational enterprises across the Arab world and beyond.
The People
Leadership & Faculty
World-class academics and industry veterans united by a passion for transformative education.
ISO-certified lead auditor published in 3 international journals; pioneered QMS curricula for MENA hospitality groups.
LinkedIn ProfileProf. Karim Nabil
Research Lead
Former General Manager; designed F&B and front-office excellence programmes adopted by 12 hotel brands.
LinkedIn ProfileMs. Dina Soliman
Programs Lead
MBA from AUC; 20 years in corporate training and executive coaching across tourism and public sectors.
LinkedIn ProfileMr. Hany Farid
Industry Partnerships